This is a sponsored post but all said opinions are of their own.
Find & Save Survey Compares Back-to-School & Black Friday Shopping Behavior
When I think of major shopping times three really come to mind: Christmas Shopping, Black Friday and Back-to-School Shopping. Find & Save Survey compares back-to-school and Black Friday behavior. I found this to be very interesting.
The survey reveals about half of U.S. school-aged kids help look for back-to-sales.
- Approximately 60% purchase “needed” rather than “wanted” items when back-to-school shopping, in comparison to Black Friday shopping
- More than 83% of children shop with parents and choose their back-to-school items
I have already shopped for clothes for my girls and they both shopped with me. They helped pick out outfits that they liked.
The survey unveiled the results of a survey of shoppers and their strategies to nab the best Back-to-School deals, and the latest school gear.
The 2013 Find & Save Back-to-School Shopping Experience survey consisted of 500 moms of one or more school-aged children, from kindergarten to college students.
Moms prefer a hybrid approach to shopping, using a mix of online and in-store shopping. 62 percent reported less than one quarter of their back-to-school shopping will be done online, and only 2 percent plan to shop exclusively online. 56 percent said they have more time to uncover back-to-school sales than they do for Black Friday shopping.
Key survey findings include:
- Kids are back-to-school shopping: Approximately 83% of the moms surveyed said their children shop with them and choose their back-to-school items.
- School-age children are browsing for sales: 51% of school-age children help look for back-to-school sales.
- Checking their mobile phone while shopping: 53% will use a mobile phone while shopping to uncover sales.
- $400 spending limit: Approximately 80 percent report they plan to spend under $400 this year on back-to-school shopping.
- Back-to-School Needs, not Wants: 60% shop for “needed” rather than “wanted” items in comparison to Black Friday/holiday shopping.
- More back-to-school shopping done in store: Only 2% report they plan to only shop online for all back-to-school purchases.
- Half of moms haven’t started back-to-school shopping yet: 50% report they will begin shopping in August.
- Circulars are a primary source for sales: There is a broad mix of where shoppers find their sales. Approximately 59 percent report they uncover back-to-school sales through newspaper ads and circulars, as well as 60 percent via circulars that come by mail. More than one-third of respondents find back-to-school sales via online shopping websites and social media.
- Sales matter: 28 percent report they only purchase items that are on sale; another 45% said sales matter since more than 75% of the time they buy items on sale.
The main aspect that I got from this survey is that parents love to save money! I know that I do! I did most of my back-to-school clothes shopping at Wal-Mart where I found the best deals! We got a ton of cute clothes for under $500! I shopped for 2 girls! I got over 60 items! YES 60 ITEMS including shoes, underwear and socks!
Have you started your back-to-school shopping yet? If so, do you look for the best deals or just buy whatever? Where are you going to shop? Do you do your back-to-school shopping online?